Marketing and Content Strategy

If you work with Google Analytics, you’re probably wondering if you should move to GA4 right away or wait for a more advanced version. Let’s look into the changes in GA4, what this means for digital marketers, and how to switch to the new version smoothly.

Do prospective students know what makes you unique? Here are some effective website marketing strategies to help you stand out from the rest.

We at Evolving Web had plenty to write about in 2021. From technical tutorials about Drupal 9 to articles about accessibility and inclusion, we aimed to deliver relevant information and useful insights to the developers, content strategists, designers, marketers, and technologists who follow us.

If you missed some of it, we'll save you some time and walk you through Evolving Web's ten most-read articles from 2021, from #10 to #1!

Higher education websites can demand a lot from their content management systems. Since there are literally dozens of CMS options and features to consider, how can we narrow it down?

With a core practice in higher education, we've seen—and resolved—all kinds of CMS implementation challenges. Here we'll take a look at some must-have CMS features for your higher education website.

Producing relevant, up-to-date online content is a challenge for content managers everywhere. The bigger your content output and the more stakeholders you have involved in the process, the harder it is to keep track of whatever is being created, edited, and published. If this is your use case, what you need is a clear, easily manageable content publication workflow.

We all recognize bad information architecture when we see it on a website. There are some signs that the creators didn't do a great job in terms of content structure and organization:

• Confusing menu labels
• Haphazard topic organization
• Critical information and actions jumbled in with general news and marketing copy
• Site searches that return useless, obsolete information

While it's frustrating to come across these issues on someone else's website, it feels much worse when we realize we've made those mistakes ourselves.

Using plain language is crucial to clear, simple communication. It helps you to create content that’s readily understandable, straightforward, and useful to your audience. When you follow plain language guidelines, readers will require fewer clarifications and make fewer mistakes when, for example, they fill out a form or apply for any kind of service.

Learn how (and why!) higher education institutions can build diversity and inclusion into their admissions process.

Do you work with web content? Are you just getting started with using Drupal to publish your site?

Our team has written extensively about the different things you’ll need to navigate in order to successfully deploy your content strategy with Drupal as your CMS. We broke down this guide into five key themes:

There’s always a desire to start from scratch. Whether it’s the development team saying that the architecture is fundamentally flawed, the design team looking to add a new brand system, or the leadership team looking to make a big impact or justify a budget-spend, starting a digital project from scratch is appealing. 

And sometimes starting over is justified—for example: