Marketing and Content Strategy

In Google Analytics, events help you track user behaviour and better understand your website’s performance.

However, event reporting isn’t the most convenient way to obtain a bigger picture of your traffic and/or content performance. A better method for this is to use goals.

Once you’ve set up goals in GA, you can check on overall performance efficiently and monitor volumes and conversion rates for each goal. This makes it easier to keep track of key metrics, such as your best- and worst-performing traffic sources, landing pages, audiences, etc.

Last week I had the opportunity to attend PSEWEB 2020, Canada's annual digital marketing conference for colleges and universities.

While it would have been nice to attend sessions and meet attendees in person (the conference was originally supposed to take place on the McGill campus in Evolving Web's home city of Montreal), it's safe to say that the virtual version of the event was still a success.

Learn how to use Facebook's Sharing Debugger to see what your social posts will look like before you hit Publish.

Should you use Paragraphs or Layout Builder to design flexible pages for your Drupal site? Let's compare Layout Builder vs. Paragraphs from a content perspective.

I recently helped a friend hire an agency to build her website. It made me think about the process of hiring a web agency from the Client perspective. Here’s what I learned from the questions she asked and the advice I gave:

Before you approach a web agency, ask yourself the big question “Why”.

It’s a new year, and one of your resolutions might be keeping a more minimalist lifestyle. A few years ago, I read Marie Kondo’s book about the benefits and practice of keeping things tidy. And it planted a seed in my mind about how this applies to content. And in particular, your content strategy. How can we apply the same techniques that result in a well-organized drawers and closets to well-organized content hierarchy and navigation? How can they guide your next content audit?

Drupal 8’s various entities allow you to easily categorize and structure a large amount of content. Here’s how we do it.

Anyone who owns a website knows the value of Google Analytics - a free tool from Google that gives you a ton of useful information about who is visiting your site, how they are getting to it, what they are doing and much more! As with most of the cases, we can configure this tool to do more than it does out of the box.

I train a lot of new Drupal users. Some find it easy-to-use and some find it a daunting maze of forms full of confusing terminology. Sometimes, it just depends on how the admin UI has been configured.

Here are some tips for configuring Drupal so that content editors using your site will love Drupal!