Marketing and Content Strategy

There’s always a desire to start from scratch. Whether it’s the development team saying that the architecture is fundamentally flawed, the design team looking to add a new brand system, or the leadership team looking to make a big impact or justify a budget-spend, starting a digital project from scratch is appealing. 

And sometimes starting over is justified—for example:

When I first meet a new client and start imagining how we can improve their digital strategy, their content, and the user experience of their website, I start by asking about their target audiences. The questions are simple, but they can be hard to answer.

What do you want to accomplish with your website? Who is your website talking to? Who do you want to be talking to?

We look at some real-life examples of health information website UX and define 5 essential design guidelines for getting crucial healthcare content to the right audience.

Find out what the main differences between Drupal and WordPress are in 2021, from the perspective of a content editor.

Discover the three most important changes you'll need to adapt to in the newest version of Google Analytics: the evolution of Sessions, improved collection of cross-device data, and new and improved insights and reporting features.

Learn how to audit your site's Core Web Vitals and find out how to interpret the data in order to make the most impactful changes for your SEO.

Learn how to turn Google Analytics events into goals in order to get a better big-picture understanding of your traffic and content performance.

Last week I had the opportunity to attend PSEWEB 2020, Canada's annual digital marketing conference for colleges and universities.

While it would have been nice to attend sessions and meet attendees in person (the conference was originally supposed to take place on the McGill campus in Evolving Web's home city of Montreal), it's safe to say that the virtual version of the event was still a success.

Learn how to use Facebook's Sharing Debugger to see what your social posts will look like before you hit Publish.

Should you use Paragraphs or Layout Builder to design flexible pages for your Drupal site? Let's compare Layout Builder vs. Paragraphs from a content perspective.