Infolettre Evolving Web
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Discover the three most important changes you'll need to adapt to in the newest version of Google Analytics: the evolution of Sessions, improved collection of cross-device data, and new and improved insights and reporting features.
Learn how to turn Google Analytics events into goals in order to get a better big-picture understanding of your traffic and content performance.
Last week I had the opportunity to attend PSEWEB 2020, Canada's annual digital marketing conference for colleges and universities.
While it would have been nice to attend sessions and meet attendees in person (the conference was originally supposed to take place on the McGill campus in Evolving Web's home city of Montreal), it's safe to say that the virtual version of the event was still a success.
Learn how to use Facebook's Sharing Debugger to see what your social posts will look like before you hit Publish.
Should you use Paragraphs or Layout Builder to design flexible pages for your Drupal site? Let's compare Layout Builder vs. Paragraphs from a content perspective.
Several members of the Evolving Web team attended a marketing cocktail with Pete Favat, Chief Creative Officer of Deutsch North America. He shared several important lessons about guerrilla marketing strategy that he used in creating high-impact TV ad campaigns such as “truth”, which shocked late-90s viewers into realizing the harm being caused by Big Tobacco.
I recently helped a friend hire an agency to build her website. It made me think about the process of hiring a web agency from the Client perspective. Here’s what I learned from the questions she asked and the advice I gave:
Before you approach a web agency, ask yourself the big question “Why”.
It’s a new year, and one of your resolutions might be keeping a more minimalist lifestyle. A few years ago, I read Marie Kondo’s book about the benefits and practice of keeping things tidy. And it planted a seed in my mind about how this applies to content. And in particular, your content strategy. How can we apply the same techniques that result in a well-organized drawers and closets to well-organized content hierarchy and navigation? How can they guide your next content audit?
Drupal 8’s various entities allow you to easily categorize and structure a large amount of content. Here’s how we do it.