Producing relevant, up-to-date online content is a challenge for content managers everywhere. The bigger your content output and the more stakeholders you have involved in the process, the harder it is to keep track of whatever is being created, edited, and published. If this is your use case, what you need is a clear, easily manageable content publication workflow.
We all recognize bad information architecture when we see it on a website. There are some signs that the creators didn't do a great job in terms of content structure and organization:
- Confusing menu labels
- Haphazard topic organization
- Critical information and actions jumbled in with general news and marketing copy
- Site searches that return useless, obsolete information
While it's frustrating to come across these issues on someone else's website, it feels much worse when we realize we've made those mistakes ourselves.
Using plain language is crucial to clear, simple communication. It helps you to create content that’s readily understandable, straightforward, and useful to your audience. When you follow plain language guidelines, readers will require fewer clarifications and make fewer mistakes when, for example, they fill out a form or apply for any kind of service.
Learn how (and why!) higher education institutions can build diversity and inclusion into their admissions process.
Do you work with web content? Are you just getting started with using Drupal to publish your site?
Our team has written extensively about the different things you’ll need to navigate in order to successfully deploy your content strategy with Drupal as your CMS. We broke down this guide into five key themes:
There’s always a desire to start from scratch. Whether it’s the development team saying that the architecture is fundamentally flawed, the design team looking to add a new brand system, or the leadership team looking to make a big impact or justify a budget-spend, starting a digital project from scratch is appealing.
And sometimes starting over is justified—for example:
When I first meet a new client and start imagining how we can improve their digital strategy, their content, and the user experience of their website, I start by asking about their target audiences. The questions are simple, but they can be hard to answer.
What do you want to accomplish with your website? Who is your website talking to? Who do you want to be talking to?
We look at some real-life examples of health information website UX and define 5 essential design guidelines for getting crucial healthcare content to the right audience.
Find out what the main differences between Drupal and WordPress are in 2021, from the perspective of a content editor.
Discover the three most important changes you'll need to adapt to in the newest version of Google Analytics: the evolution of Sessions, improved collection of cross-device data, and new and improved insights and reporting features.