Marketing et contenu

Implementing Content Publication Workflows in Drupal

Producing relevant, up-to-date online content is a challenge for content managers everywhere. The bigger your content output and the more stakeholders you have involved in the process, the harder it is to keep track of whatever is being created, edited, and published. If this is your use case, what you need is a clear, easily manageable content publication workflow.

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3 Ways to Avoid Common Information Architecture Mistakes

We all recognize bad information architecture when we see it on a website. There are some signs that the creators didn't do a great job in terms of content structure and organization:

  • Confusing menu labels
  • Haphazard topic organization
  • Critical information and actions jumbled in with general news and marketing copy
  • Site searches that return useless, obsolete information

While it's frustrating to come across these issues on someone else's website, it feels much worse when we realize we've made those mistakes ourselves.

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A plain language guide for writing inclusive digital content

Using plain language is crucial to clear, simple communication. It helps you to create content that’s readily understandable, straightforward, and useful to your audience. When you follow plain language guidelines, readers will require fewer clarifications and make fewer mistakes when, for example, they fill out a form or apply for any kind of service.

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Avoiding the Redesign: How to Constantly Improve Your Drupal Website

There’s always a desire to start from scratch. Whether it’s the development team saying that the architecture is fundamentally flawed, the design team looking to add a new brand system, or the leadership team looking to make a big impact or justify a budget-spend, starting a digital project from scratch is appealing. 

And sometimes starting over is justified—for example:

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Creating an Inclusive Digital Content Strategy

When I first meet a new client and start imagining how we can improve their digital strategy, their content, and the user experience of their website, I start by asking about their target audiences. The questions are simple, but they can be hard to answer.

What do you want to accomplish with your website? Who is your website talking to? Who do you want to be talking to?

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