Several members of the Evolving Web team attended a marketing cocktail with Pete Favat, Chief Creative Officer of Deutsch North America. He shared several important lessons about guerrilla marketing strategy that he used in creating high-impact TV ad campaigns such as “truth”, which shocked late-90s viewers into realizing the harm being caused by Big Tobacco.
This year's edition of Drupal North has come to an end and what a great experience it has been. We got to connect with so many people in the community, share our experiences, and learn from others. Here are some of the highlights and key takeaways from the last 3 days:
Another successful day at Drupal North is now complete! This day was packed with sessions from all kinds of speakers, including our very own Jigar Mehta and Robert Ngo. Some great discussions were had amongst the Drupal community which was out in full force. Here are some of the ideas that we saw repeated throughout the day:
Today marked the kick-off of Drupal North 2019, and Evolving Web is excited to be a part of it for the 4th year in a row. Day 1 was packed with trainings, summits (for the 1st time!), and networking opportunities.
Why create and style something twice if you can do it once? This is one of the guiding principles behind programming. The Drupal UI Patterns module brings component-driven development to Drupal. This means that you create a component once and then reuse it anywhere on your site.
Search is a key feature in web experience, and for a lot of people, it's the go-to method to find content. We use search countless times a day on our smartphones in various contexts. And yet, when we're building out websites, search is often an afterthought that we don't spend much time on. Search gets added to the laundry list of site features, like meta tags and social media links.
We at Evolving Web are really excited to see the progress being made on improving the Drupal admin UI. As a designer, I’m curious about the process that drives such a huge project. I talked to the designer in charge of the refreshed interface, Cristina Chumillas, and got super interesting insights into what’s behind the new design.
I recently helped a friend hire an agency to build her website. It made me think about the process of hiring a web agency from the Client perspective. Here’s what I learned from the questions she asked and the advice I gave:
Before you approach a web agency, ask yourself the big question “Why”.