Content Strategy

This article takes a deeper look into the differences between Drupal and WordPress, and the factors to consider when choosing a content management system.

We’ll see how good copywriting and well-thought storytelling can add value to your marketing efforts, driving not only awareness and engagement, but actual business results.

If your website plays a strategic role in how you communicate and engage with your audiences, you need web governance. Let’s see how it helps you deliver on your digital strategy and some steps to put a web governance plan.

Do prospective students know what makes you unique? Here are some effective website marketing strategies to help you stand out from the rest.

If you ask yourself "what is Drupal?", this article is for you. Here, you'll learn more about the platform, including its features, benefits, and functionality.

I started my career as a Drupal developer, but with time I shifted towards content strategy and user experience (UX), which made me realize, among many other things, how developer decisions impact design. That's why I believe any Drupal developer can use this advice: everyone who contributes to building a website also contributes to UX. When we all incorporate UX design thinking into our work, the quality of our output can only get better.

Last August, I joined Evolving Web as a Content Writer & Editor. Three months later, I have to say this has been a fantastic journey! I'm super proud of being part of an incredible marketing team and a true digital powerhouse. Here I'll share a few impressions of Evolving Web and how its collaborative culture and welcoming environment have already taught me some lessons and enabled me to develop my skills.

Higher education websites can demand a lot from their content management systems. Since there are literally dozens of CMS options and features to consider, how can we narrow it down?

With a core practice in higher education, we've seen—and resolved—all kinds of CMS implementation challenges. Here we'll take a look at some must-have CMS features for your higher education website.

Producing relevant, up-to-date online content is a challenge for content managers everywhere. The bigger your content output and the more stakeholders you have involved in the process, the harder it is to keep track of whatever is being created, edited, and published. If this is your use case, what you need is a clear, easily manageable content publication workflow.

We all recognize bad information architecture when we see it on a website. There are some signs that the creators didn't do a great job in terms of content structure and organization:

• Confusing menu labels
• Haphazard topic organization
• Critical information and actions jumbled in with general news and marketing copy
• Site searches that return useless, obsolete information

While it's frustrating to come across these issues on someone else's website, it feels much worse when we realize we've made those mistakes ourselves.