content strategy

What You Can Learn from Marie Kondo About Running a Content Audit

It’s a new year, and one of your resolutions might be keeping a more minimalist lifestyle. A few years ago, I read Marie Kondo’s book about the benefits and practice of keeping things tidy. And it planted a seed in my mind about how this applies to content. And in particular, your content strategy. How can we apply the same techniques that result in a well-organized drawers and closets to well-organized content hierarchy and navigation? How can they guide your next content audit?

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