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When I first meet a new client and start imagining how we can improve their digital strategy, their content, and the user experience of their website, I start by asking about their target audiences. The questions are simple, but they can be hard to answer.
What do you want to accomplish with your website? Who is your website talking to? Who do you want to be talking to?
It’s a new year, and one of your resolutions might be keeping a more minimalist lifestyle. A few years ago, I read Marie Kondo’s book about the benefits and practice of keeping things tidy. And it planted a seed in my mind about how this applies to content. And in particular, your content strategy. How can we apply the same techniques that result in a well-organized drawers and closets to well-organized content hierarchy and navigation? How can they guide your next content audit?
How do you optimize content for a mobile-first site? Begin by developing a responsive content strategy.
I train a lot of new Drupal users. Some find it easy-to-use and some find it a daunting maze of forms full of confusing terminology. Sometimes, it just depends on how the admin UI has been configured.
Here are some tips for configuring Drupal so that content editors using your site will love Drupal!
This post is based on a talk I gave at DrupalCon Barcelona and this year at MidCamp. You can see a video version of the talk below.