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In Google Analytics, events help you track user behaviour and better understand your website’s performance.
However, event reporting isn’t the most convenient way to obtain a bigger picture of your traffic and/or content performance. A better method for this is to use goals.
Once you’ve set up goals in GA, you can check on overall performance efficiently and monitor volumes and conversion rates for each goal. This makes it easier to keep track of key metrics, such as your best- and worst-performing traffic sources, landing pages, audiences, etc.
Anyone who owns a website knows the value of Google Analytics - a free tool from Google that gives you a ton of useful information about who is visiting your site, how they are getting to it, what they are doing and much more! As with most of the cases, we can configure this tool to do more than it does out of the box.