A facilitator giving training to 3 persons.
TRAINING

SEO Best Practices for Drupal

Course Description

Using Drupal gives you a solid foundation for SEO. A well-optimized Drupal website is a great starting point for building an SEO strategy and increasing traffic and conversions on your website.  

Drupal is the content management system of choice for so many large-scale websites and prominent brands because it's been built from the ground up with markup the functionality and flexibility needed so that your markup reflects the content that you're managing. By adjusting your Drupal configuration, optimizing your theme, taking advantage of existing modules, and using additional tools for testing and analysis, you can further improve your SEO. You can also use analysis and research to find ways to optimize your content.  

In this two-day live online training, marketers, site builders, and content editors will learn the building blocks of a strong SEO strategy and how to implement that strategy in Drupal.

Learning Objectives

You'll come away from the course with knowledge of:

  • How to do an SEO assessment and set up analytics tools
  • SEO strategies to drive more organic search results to your website
  • Tactics to avoid to prevent penalization from search engines
  • How to configure contributed Drupal modules to improve your SEO
  • Adapting your content strategy to your SEO needs

Syllabus

Throughout the training, we'll work in small teams on an example project. For that project, we'll walk through the process of:

  • Doing a site analysis with tools like Screaming Frog
  • Practice planning and running keyword research
  • Integrate your website with Google Tag Manager
  • Create KPIs and measure success with funnels and events
  • Use reporting tools to show progress in implementing your SEO strategy
  • Using modules like Metatag, XML Sitemap so that your markup reflects your content
  • Setting up clean, meaningful URLs
  • Tools to assess and resolve SEO issues
  • Data optimizations like RDF or AMP

Who Will Gain the Most From This Training?

Those responsible for creating or planning the content for a Drupal website; site builders, project managers, and site admins who want to learn how to build and implement a strong SEO strategy for Drupal.

Blended Online Learning: How it Works

This blended learning course consists of live training with your instructor and cohort to deepen your understanding, one-on-one training sessions with instructors to get more guidance and support, and pre-recorded videos and exercises that allow you to self-direct your learning and learn at your own schedule.

Here's what to expect:

  • 👩‍🏫 Interactive sessions over Zoom (Tuesdays, Wednesdays, and Thursdays at 1pm ET)
  • 📺 Carefully crafted videos and virtual exercises to complete in between the sessions
  • 👨‍💻 One-on-one sessions for personalized support
  • 💬 A dedicated Slack channel to learn and grow together
  • 🏆 A certificate upon completion

FAQ

Can you provide an invoice? Contact us and we can issue you an invoice for the training.

What size is the class? Our classes usually have 6-10 participants, and we have a hard limit of 12 participants per trainer. 

Do you offer discounts for charities or individuals? Yes, contact us to receive a discount on the course.

Do you offer custom training? Yes, we can provide custom training for your team. Just get in touch with us and we can set up a training that fits your needs.

Do you offer refunds? Tickets are refundable up until 30 days before the start of the course. And it's always free and easy to transfer your ticket to another person, just contact us.

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