What are the elements of a strong content strategy and information architecture? What questions do you need to ask before you start building out your higher education website? How do you focus on creating great content for your users, while balancing the demands of stakeholders, and communications and IT teams?
In this webinar, we'll take a step back and walk through planning out a successful content strategy. We'll use higher education as an example, and focus on some specific strategies you can use. Whether you're planning a migration, building a brand new site, or looking to continuously improve your content, you'll learn techniques, strategies, and processes that will help you along the way.