Interview With Our UX Designer Annika Oeser

In the coming months on our blog, I’ll be interviewing some of the members of our team at Evolving Web to give you some insight into how they work, their perspective and their field of expertise.

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Evolve UX: Bringing Montreal’s User Experience Community Together

Evolving Web hosted another session of Evolve UX, our monthly UX Meetup for members of Montreal's user experience design community. As usual, we had a strong and enthusiastic turnout from people who wanted to both discover and showcase new projects. Hosted at the Evolving Web office, our Meetups provide a venue for designers and other digital folk to present and gather feedback on their latest projects.

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Why We Need to Design Experiences, Not Products

So you have an idea. You want to build something because you think it will make some money. You make a business case. You develop specs. You get your design and dev team on board. You build it, and then you market the heck out if it.   

Your idea does all right. Your marketing spend gives you some traction. People use it for a while, but they don't seem to love it. Users start to leave for a competitor. You built a good product that functioned well. What happened?  

You designed a product. Not an experience.

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