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Google Analytics: How to Turn Events into Goals

In Google Analytics, events help you track user behaviour and better understand your website’s performance.

However, event reporting isn’t the most convenient way to obtain a bigger picture of your traffic and/or content performance. A better method for this is to use goals.

Once you’ve set up goals in GA, you can check on overall performance efficiently and monitor volumes and conversion rates for each goal. This makes it easier to keep track of key metrics, such as your best- and worst-performing traffic sources, landing pages, audiences, etc.

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