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On-Demand Webinar: Optimizing the Search Experience for Hospitals & Healthcare Providers
Healthcare providers have to carefully build a user journey that directs patients to the most high-priority content quickly, but also allow them to locate what might be a less-used health service or resource. And above all, the information has to be delivered in a way that is easy for the public to find and understand.
What you'll learn from this on-demand webinar
In this webinar, we’ll walk through the process of building a successful search interface for a hospital or health network website, including:
- Creating clear pathways for patients and their families
- Building a services locator or physician directory that’s easy to use
- Techniques for integrating maps and contact information
- Using filters and facets to streamline the search experience
- Accessibility, tone of voice, and plain language content
- Security and privacy
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