On-demand Webinar: Optimizing the Search Experience for Hospitals & Healthcare Providers

Healthcare providers have to carefully build a user journey that directs patients to the most high-priority content quickly, but also allow them to locate what might be a less-used health service or resource. And above all, the information has to be delivered in a way that is easy for the public to find and understand.

What you'll learn from this on-demand webinar

In this webinar, we’ll walk through the process of building a successful search interface for a hospital or health network website, including:

• Creating clear pathways for patients and their families
• Building a services locator or physician directory that’s easy to use
• Techniques for integrating maps and contact information
• Using filters and facets to streamline the search experience
• Accessibility, tone of voice, and plain language content
• Security and privacy