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From the Evolving Web team

Acquia Engage Takeaways: Personalization, Integration, and Scalability

Evolving Web attended Acquia Engage in New Orleans last week, an exciting and informative three-day conference where we learned a lot about how different companies are thriving in an evolving digital landscape. We were also sponsors of the event and presented a session on how to create more effective personalization by combining UX research and a strong content strategy. Aside from the fact that New Orleans has great food, music, and people, here are other takeaways from our time in the Big Easy.

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Drupal North: Growth of the Drupal Ecosystem in Canada

There’s never been a better time to be a Drupal user in Canada.

Since I started using Drupal in 2008, I’ve seen anecdotal evidence that Drupal is popular in Canada. Since 2006, and probably earlier, there have been active users groups in Toronto, Vancouver, and Montreal, that organize regular conferences and meetups. These local groups are key to the Drupal community’s culture of open source and knowledge sharing. So I wasn’t surprised to learn that Canada is fourth in the world in terms of active users on Drupal.org (behind the US, Great Britain, and India).

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How Content Editors Use the Drupal Layout Builder

The Layout Builder is one of the most exciting new features in Drupal 8. It's a site building tool that makes it easier to configure how your content is displayed in Drupal. You can use a drag-and-drop interface to combine fields, nodes, and other content, and actually control the layout used to contain that content.

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Guerilla Marketing Tips from Ad Veteran Pete Favat

Several members of the Evolving Web team attended a marketing cocktail with Pete Favat, Chief Creative Officer of Deutsch North America. He shared several important lessons about guerrilla marketing strategy that he used in creating high-impact TV ad campaigns such as “truth”, which shocked late-90s viewers into realizing the harm being caused by Big Tobacco.

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