Jackson has broad experience shaping companies' brands online through website and mobile app development, social media, and digital ad campaigns. He has managed a wide range of client engagements in Canada and the United States ranging from non-profits, museums, media, agriculture, higher education, finance, provincial government and federal agencies. Today's online customers and audiences take many non-linear paths along the marketing funnel. To make the best use of an organization's marquee digital presence, its website, Jackson builds data-informed plans for its content and establishes the structure to develop a successful site that appeals to users at different stages of the funnel.
When he's not guiding a team and Evolving Web's customers, Jackson plays men's lacrosse, squash, does CrossFit, and coaches youth field lacrosse. In the wintertime, he's an avid cross country skier and in the warmer months, he enjoys bicycling around town to discover Montreal's breweries, outdoor venues and unique neighbourhoods.
Key skills Include:
- Agile project management
- Product management
- Digital communications strategy
- Website development
- Bridging technical and non-technical circles